Thank you to everyone who has supported this incredible campaign! 


To find out more information please visit the Maddie Rose Campaign website

Case Study

  • Maddie Rose


    Maddie, marketing executive at Keyline Civils Specialists, loved working in the construction industry and was passionate about highlighting its benefits to other young people so that they could develop through it as she had. At the time of her tragic death in August 2021, she had just been appointed Director of Visibility on the Travis Perkins Youth Board. The Youth Board has three main aims: Attract, Retain, Encourage and works to bring in a younger generation of people into the business, keep them in the business and help them to see it as a career, rather than just a job and to ensure all younger people in the business feel encouraged, comfortable and safe to speak out and voice their opinions.

    In her role, Maddie would have been responsible for the visibility category of the Youth Board, overseeing the activity and the working group within that. Internally, her focus would have been to try and reach all colleagues as well as engaging with young people - highlighting opportunities for them, making them feel valued and ensuring their voice is heard.

    Externally, Maddie would have been looking at awareness of the business, from a young person’s perspective. That could be how the website lands with young people, what the job adverts looks like, whether the group is considered as a career option and the educational route through the group’s LEAP apprenticeships.

    The Maddie Rose Campaign aims to be a lasting legacy in celebration of the life and work of Maddie Rose Hollamby.