#ExperienceConstruction Campaign Launch

Our latest campaign #ExperienceConstruction has launched in partnership with Building Magazine

Last week we launched the #ExperienceConstruction campaign with the aim of raising awareness of the value of work experience placements for young people.

To support the campaign and to encourage those in the industry to get on board, Building Magazine are featuring the campaign in their ‘back to school’ issue out right now, as well as hosting an online register with launch partner John Rowan and Partners, where construction companies can ‘pledge a placement’.

Along with the #ExperienceConstruction campaign page, the activity is supported by a brand new careers hub – a growing resource for teachers, parents and young people. The new area of our website allows young people to discover potential careers based on their personal skills with the opportunity to sign up to Construction Youth Trust courses which will help them on their first steps towards finding the best career for them, as well as offering work experience placements.  The Trust is reaching out to the industry to help them populate these careers pages, with job descriptions already provided by Make Architects, Balfour Beatty and St Modwen.

The launch of the #ExperienceConstruction campaign arrives hot on the heels of the hugely successful and ongoing diversity campaign #notjustforboys. Both campaigns aim to get young people talking about construction and considering it as a career for them.

At Construction Youth Trust we believe that to encourage young people to enter the industry and help fill the skills gap, they need to understand the sector and get a taste of the wide range roles which are available to them – particularly those which they may not have been aware of. Work experience placements are vital to this – 1-2 weeks where a young person can shadow employees in multiple roles and really understand the opportunities on offer. All too often, work experience placements are undertaken by those who have friends or family in the industry – but the Trust want to challenge this and broaden the reach to those who might not otherwise get a foot in the door.

The construction industry suffers from negative perceptions, and opening its doors to welcome students is a crucial step towards challenging these misconceptions. As the current workforce ages and retires, it is their responsibility to pass on their knowledge and experience.

The sustainability of the industry lies with these young people and we all need to be doing more to nurture new talent and recruit the sheer numbers of young employees needed to get the industry ready for a brighter future.

Sarah Richardson, editor of Building, said:

“Construction offers a hugely varied range of career opportunities for young people, but many are simply not aware of the roles on offer as they have no contact with those working in the industry. Building is delighted to be working with the Construction Youth Trust to help create a better understanding of the sector amongst the young people who will be needed to create the buildings and infrastructure of the future; and I would urge all construction companies to sign up to be part of the experience construction campaign by pledging a work experience placement to a local school.” 

Get involved in the #ExperienceConstruction campaign by pledging a placement, or sharing a story of how a work experience placement has had a positive impact on your career.

Find out more at www.experienceconstruction.co.uk