Finance, Business, Law

Marketing Manager

As a marketing manager, it would be your job to plan the best ways of promoting your employer's products, services or brand. If you’re organised and love communicating messages and ideas, this could be the job for you.

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This career information has been adapted from Prospects and National Careers Service

What are the key responsibilities for this position

Key Responsibilities

researching and analysing market trends

identifying target markets and how best to reach them

coming up with marketing strategies

planning campaigns and managing budgets

organising the production of posters and brochures & other materials

designing social media strategies

attending trade shows, conferences and sales meetings

making sure that campaigns & other marketing activities run to deadline and are on budget

monitoring and reporting on the effectiveness of strategies and campaigns

managing a team of marketing executives and assistants

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Entry Requirements

For jobs at management level, employers are likely to be more interested in your skills, experience and industry knowledge than your formal qualifications.

Some employers may prefer you to have a marketing or business-related degree, or a professional marketing qualification such as:

The Chartered Institute of Marketing (CIM) Professional Diploma in Marketing

Institute of Direct and Digital Marketing (IDM) Diploma in Direct and Interactive Marketing

At least three to five years’ experience as a marketing executive

You could also move into marketing management if you have a strong background in a related area such as sales management or public relations

What key skills and personal attributes help with this role?